APA Never Leave Home Naked Campaign
The APA Adoption Center is always packed with stray & rescue pets. Surprisingly, a large portion of these animals are actually people's pets that happened to escape without a proper ID tag or collar on. Your pet is naked without their tag—and frankly, that’s obscene. So with this eye-catching campaign, we decided to censor un-collared necks to put more emphasis on this important message. Reducing the number of lost pets in shelters allows for the APA to focus on the strays that need a little extra help.
Campaign + Print + Social