APA Adoption Center Big Dog Energy
The premier STL pet adoption center faced a unique challenge in finding loving homes for its larger canine companions. Recognizing this need, my team and I took the initiative to reinvent the idea of 'BDE' (Big Dog Energy). Spearheading an expansive multimedia campaign, I played a pivotal role in orchestrating a range of work including web design, social media engagement, photography, print materials, billboards, and beyond.